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Archives: Case Studies

Raul Barcena Salas

Raul uses RealDigi Solutions to build a tremendous pipeline of prospects

Starting Point

  • Hired a social media marketing company for $100/month to create posts and run ads on Facebook and Instagram but never received any leads and/or business from these efforts.
  • Used a PPC management company that advertised the homepage of his website but was unsuccessful at generating leads.
  • Had a website that was not conversion optimized or adequate for generating and nurturing prospects.

Client Goals

  • Generate leads on Google in San Diego, CA
  • Drive targeted traffic to his website and increase sales
  • Turn leads into prospects & add them to his marketing funnel for long-term nurturing

Our Approach

  • Used RealDigi Ads to generate leads from Google in San Diego
  • Used a RealDigi Site to add prospects to his marketing funnel and nurture them over time

Client Results

  • Raul is getting new leads every day and is building a tremendous pipeline of prospects
  • Raul made his first sale from RealDigi Ads within a few months

"I've been told that generating leads and nurturing prospects are two different objectives that can’t be solved together. Today, with RealDigi, I can say it can be solved together: with RealDigi solutions, you can generate leads, nurture prospects, and close transactions."

- Broker/Owner of Basa Realty, Raul Barcena-Salas

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Rabah Zegar

Rabah generated 820 leads in 6 months with RealDigi (previously 15/month on average)

Starting Point

  • Tried Facebook Ads, which resulted in low-quality leads and no return
  • Had a website through his brokerage with no IDX landing pages or forced registration

Client Goals

  • Generate leads in Chicago
  • Maximize budget to advertise more efficiently
  • Increase sales and local visibility

Our Approach

  • Used RealDigi Ads pre-configured Google Ads campaigns to attract buyer and seller leads in Chicago
  • Used RealDigi Site IDX landing pages tailored to his campaign and automated lead follow-up system

Client Results

  • With a budget of $20/day, Rabah's monthly leads increased to an average of 120/month
  • Made his first sale during COVID-19 by month 4 with a return of 8x his spend

"I would not have been able to grow like this without RealDigi. As far as I’m concerned, it’s the only reliable place for Realtors to attract high-quality leads from Google and grow conversions at an affordable price. RealDigi has become such an integral part of my business."

- Realtor, Rabah Zegar

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Melanie Rose

Melanie uses RealDigi Ads to increase sales by 80% in 4 months.

Starting Point

  • Tried Zillow and social media marketing but did not have a good return
  • Was mostly relying on referrals that were inconsistent 
  • Had a website through her brokerage with no IDX landing pages or forced registration

Client Goals

  • Generate leads in Fort Lauderdale
  • Drive more visits to her website
  • Bring in more buyers and accelerate growth

Our Approach

  • Used RealDigi Ads pre-configured Google Ads campaigns to attract buyer leads in Fort Lauderdale
  • Built a RealDigi Site to create IDX landing pages specific to her campaign, capture prospects and stay connected through email drip automation

Client Results

  • 135 buyer leads generated in the first month
  • Sales increased by 80% in just 4 months at 20% of the cost of marketing methods used in the previous year

“RealDigi helped me attract buyers I wouldn’t have been able to reach otherwise, given my small budget. My leads increased significantly in the first month and my sales increased by 80% in just four months.”

- Realtor, Melanie Rose

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Paul Schlanger

Paul uses RealDigi Ads Google Ads campaigns to grow year-over-year sales by 328%.

Starting Point

  • Paul spent thousands of dollars advertising on various marketing platforms and real estate websites such as Zillow and Realtor.com, where he was guaranteed a certain number of leads per month as a premier advertiser but was disappointed with the quality and quantity of leads since he was ultimately not given the number of leads guaranteed.
  • After 20 years of doing pay-per-click (PPC) advertising, Paul knew that attracting new prospects would require improved visibility on search engines and that Google Ads delivered an effective way to attract new prospects with actual intent to buy and sell homes.

Client Goals

  • Increase visibility and drive traffic to his website
  • Implement a fine-tuned strategy to drive more qualified leads
  • Generate leads at a low Cost Per Acquisition (CPA)
  • Improve conversion rate
  • Accurately measure and track results
  • Reach out to potential prospects to increase customer base
  • Accelerate the growth of his real estate business

Our Approach

  • Created effective Google Ads campaigns
  • Configured detailed conversion tracking to feed Google’s AI and machine learning the data it needs to improve the performance of his Google Ads campaigns.
  • Built conversion-optimized landing pages that update with the MLS to showcase the most current market data that people want to see when they click on his ads.
  • Implemented a CRM to effectively manage his sales funnel and pre-written email drip campaigns with marketing automation to help him nurture prospects and close transactions.

Client Results

  • Within 3.5 months of advertising on Google at $500/month, Paul made his first sale and earned a $30,000 commission.
  • He realized that the potential return on advertising with Google was huge and figured out how to target areas with properties at the price point he was looking to sell.
  • After his first full year of advertising on Google, Paul’s sales increased 328% to a total of $7,400,000 with a budget of $21,000, which he had made from his first sale advertising on Google.
  • With such a significant return on investment, Paul wanted to help other realtors experience the same.

"After extensive testing to discover what searchers want and then developing high-converting landing pages to deliver just that, I started to see my performance skyrocket. After three years of consistent results and over 20 million sold, I knew the system could benefit thousands of other agents across the country. And so RealDigi was born…"

- CEO of RealDigi & Realtor, Paul Schlanger

Take your real estate business to the next level with RealDigi​

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