Google Ads made easy for Realtors

RealDigi Ads is a tool that helps Realtors advertise on Google easily using pre-configured campaigns that save you time and money from years of testing various keywords, ads, and audience settings. Use RealDigi Ads to take the guesswork out of pay-per-click advertising and eliminate the expense of an agency to get more from your marketing budget.

Google Ads is a pay-per-click (PPC) advertising solution that people use to advertise their businesses on Google Search, YouTube, and other sites across the web. When done right, Google Ads will help you generate leads, drive sales, and increase brand awareness for your real estate business.

Google Ads works by displaying your ad on the search engine results pages when people search for your target keywords. By leveraging smart technology, Google helps get your ads in front of potential leads at the moment they’re ready to take action.

You can advertise on Google by going directly to the official Google Ads website. However, in doing that as a new advertiser, you may be terrified to discover a total of 18+ decisions that have to be made when setting up a new campaign – and that’s before you have to start thinking about actual keywords or ads. RealDigi Ads is the easiest, most effective way to launch, manage, and maximize Google Ads for your real estate business.

While services from a digital marketing agency can be effective in generating leads, you can just as easily sink thousands of dollars with little to no quantifiable return. Lots of marketing agencies will push services you won't actually benefit from and unnecessarily upsell you for the sake of making a profit, we're here to help you avoid that.

RealDigi Ads offers Realtors an easy, affordable, and effective solution for generating leads that will actually convert into sales. Our goal is to make sure you get the most out of each dollar spent, with an average ROI of 10X. When you subscribe to RealDigi Ads, you won't be stuck in a long-term contract or dealing with an agency that doesn't know how to target homebuyers. Instead, you'll be able to quickly and easily customize campaigns for your local market and get support from our team when you need it. Have a new listing? Simply create a new campaign to sell your listing and get both sides of the transaction. We also provide easy-to-understand reporting that offers insight into which keywords and ads perform best, so you can make informed decisions about your budget and strategies.

To set up and create ads, you must specify a landing page URL. This doesn’t necessarily need to be a website you own, however, a lead capture RealDigi Site is highly recommended to maximize the impact of your ads. More specifically, having landing pages dedicated to campaigns provides more leads/conversions (conversions are prospects that register on your website).

The recommended daily budget is the lowest budget amount at which you wouldn’t lose any impressions for your keywords due to budget constraints. As a general rule, when starting a new campaign, you will want to get at least 100-200 clicks to determine your conversion rate. That said, depending on your target location, we recommend a daily budget of $20 to $50 per day. In most cases, we recommended $50 per day as a starting point to provide Google with more data during the learning phase.

During the learning phase, Google uses machine learning to determine what will drive results. If you choose a daily budget lower than the recommended amount, your ads will still show, but they won’t show for every search, which means you will be limiting your exposure. It’s important to remember you can increase or scale back your budget at any time.

While you can expect to see results during the first month, you won’t see the real success of your ads until the final phase (optimization) is complete, which is roughly three months in, on average, so we recommend you budget at least that amount of time for best results.

Once we set up and launch your campaign, it usually takes 24 hours for Google to approve your ad but can take up to three business days. The learning phase will begin when your ads are active and will last around 7-14 days. When the learning period has ended, optimizations begin. During this time, Google uses its algorithm within your account to optimize. As we make changes to improve your ad, Google notices and adjusts. Three months gives enough time for Google to learn and for us to analyze and optimize for a successful campaign.

In most cases, you will see noticeable progress from your campaign within the first month. As Google learns what’s most relevant for its users and your business, you will see even more improvement. By month three, you will see the real success of your campaign.

Yes. You can pause your subscription and restart it at any time. By pausing your subscription, any active Google Ads campaigns will also be paused. You can easily reactivate your subscription anytime, right from your account. You will not be charged for your RealDigi Ads subscription while your account is paused.

Yes. You can pause your campaigns at any time. However, if your campaign is stopped for more than a few days, your data will get stale and must be reestablished upon activation. This means once you restart your campaign, Google will go back into the learning phase, and results will be delayed. That said, we recommend lowering your budget instead of pausing your campaign.