Paul uses RealDigi Ads Google Ads campaigns to grow year-over-year sales by 328%.
Starting Point
Paul spent thousands of dollars advertising on various marketing platforms and real estate websites such as Zillow and Realtor.com, where he was guaranteed a certain number of leads per month as a premier advertiser but was disappointed with the quality and quantity of leads since he was ultimately not given the number of leads guaranteed.
After 20 years of doing pay-per-click (PPC) advertising, Paul knew that attracting new prospects would require improved visibility on search engines and that Google Ads delivered an effective way to attract new prospects with actual intent to buy and sell homes.
Client Goals
Increase visibility and drive traffic to his website
Implement a fine-tuned strategy to drive more qualified leads
Generate leads at a low Cost Per Acquisition (CPA)
Improve conversion rate
Accurately measure and track results
Reach out to potential prospects to increase customer base
Accelerate the growth of his real estate business
Our Approach
Created effective Google Ads campaigns
Configured detailed conversion tracking to feed Google’s AI and machine learning the data it needs to improve the performance of his Google Ads campaigns.
Built conversion-optimized landing pages that update with the MLS to showcase the most current market data that people want to see when they click on his ads.
Implemented a CRM to effectively manage his sales funnel and pre-written email drip campaigns with marketing automation to help him nurture prospects and close transactions.
Client Results
Within 3.5 months of advertising on Google at $500/month, Paul made his first sale and earned a $30,000 commission.
He realized that the potential return on advertising with Google was huge and figured out how to target areas with properties at the price point he was looking to sell.
After his first full year of advertising on Google, Paul’s sales increased 328% to a total of $7,400,000 with a budget of $21,000, which he had made from his first sale advertising on Google.
With such a significant return on investment, Paul wanted to help other realtors experience the same.
"After extensive testing to discover what searchers want and then developing high-converting landing pages to deliver just that, I started to see my performance skyrocket. After three years of consistent results and over 20 million sold, I knew the system could benefit thousands of other agents across the country. And so RealDigi was born…"
- CEO of RealDigi & Realtor, Paul Schlanger
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