Google Ads interface vs. RealDigi Ads: ease of use
Why should Realtors use RealDigi Ads to create and manage campaigns on Google instead of going directly to the Google Ads interface? Simply, most Realtors find the Google Ads interface to be too technical and not user-friendly. There are numerous online courses available to master the fundamentals of Google Ads, but these courses only serve to shorten the learning curve.
Realtors may use the RealDigi Ads interface to design effective Google Ads campaigns to attract potential buyers, sellers, and investors to their website and eventually add them as contacts. RealDigi Ads professionals know the ins and outs of the Google Algorithm, as well as the most effective Google Ads configuration to generate the most leads effectively.
Google Ads interface vs. RealDigi Ads: cost
Realtors also have the option of hiring a Google Ads management company. However, this isn’t an option for all Realtors due to the cost. For example, you have a marketing budget for Google Ads of $1,500 per month. In addition to your ad spend (advertising dollars), you will pay a management fee of $500 to $1,000 per month plus 10% to 20% of your ad spend. That will significantly reduce the number of leads you will potentially receive.
Example: Traditional PPC Management Company: You have an advertising budget of $1,500 per month. You hire a PPC management company to create and manage search marketing campaigns. At the low end, your cost will be $1,500 (ad spend) + $500 (management fee) + $150 (10% of ad spend) for a total of $2,150 per month.
RealDigi Ads $1,500 ad spend + $100 subscription fee + $75 processing fee (ad spend X .05) for a total of $1,675. That’s a savings of $475 per month or $5,700 per year.
We recommend that you start your Google Ads campaign with RealDigi Ads between $16 – $20 per day. Google guarantees to never go over your monthly ad budget. Let’s say your budget is $16 per day. A Google month is 30.4 days. Your cost will be as follows: $486.40 ad spend + $24.32 processing fee (ad spend X .05) = $510.72 per month. $510.72 is your monthly budget. The RealDigi Ads subscription fee is as low as $100 a month to do unlimited campaigns.
Ultimately, the cost of wasting time and money learning the platform yourself, or hiring a Google Ads manager, is astronomical compared to packages with RealDigi Ads. RealDigi Ads is the search marketing solution where the majority of your budget is spent on advertising, not management fees. RealDigi Ads was built by Realtors for Realtors, and our pre-configured campaigns are proven to get results!
RealDigi Ads is not affiliated with or a partner with Google Ads. RealDigi Ads is an independently owned company & is not part of Google.
