If you work in real estate, you know how important leads are. Because the market is so large, estimated to be valued at $27 trillion according to the latest estimates, standing out is crucial. If a customer visits your website and does not find what they are looking for, they will not want to do business with you. Instead, they’ll move on to a competitor and spend their money there.
As a Realtor, your website should be designed to meet potential clients’ needs and engage with them. A successful real estate firm uses all of its resources to convey a professional image and provide opportunities for customers.
In 2021, what are the best techniques to create leads? What approaches work best and which should be abandoned? The top Realtor lead generation ideas and the most successful ways to acquire new customers are discussed in this article.
Let your customers speak tor themselves
Leveraging the power of social proof is one strategy to enhance lead production for a real estate business. Social proof is a marketing psychology idea that asserts that people prefer to follow the herd: if one person has had a positive experience with you, others will be more likely to come to you. If previous customers had a negative experience and avoided the firm, new potential customers will as well.
You may utilize social proof to your advantage by including user reviews and testimonials from happy consumers on your website. Previous customers can also be encouraged to post evaluations on Google, Zillow, and other review sites.
Allowing clients to speak for themselves gives your marketing a tremendous boost as long as you provide them with a positive experience. In addition, it converts every happy consumer into a brand ambassador for your organization.
Use Google Ads for lead generation
Where would you look for a real estate agent if you needed one? First, you’d utilize a search engine, presumably Google, preferred by 91.89 % over other search engines.
When you advertise on Google Ads, you can choose keywords to bring your website to the top of the search results. As a result, you won’t have to worry about SEO and can instead concentrate on conversion. RealDigi Ads is a lead generation solution for real estate agents designed to make the Google Ads process as simple as possible.
Create a landing page that converts
When a consumer clicks on your ad, they should be directed to a landing page on your website where they can convert ob clients. What are the requirements for a successful landing page?
Your landing page should urge customers to schedule an appointment with you if you want to create leads. This includes tailoring the website to capture emails and phone numbers in order to follow up on leads and close deals. This style of landing page also lends itself well to email marketing, even if you don’t make a sale right away.
You may also use the landing page to demonstrate your real estate expertise. For example, you may provide a buyer’s guide or showcase luxury listings to potential customers. Don’t let our Google Ads money go to waste: design a landing page that includes the information the prospect was looking for and more real estate leads.
Make your business known in the community
Getting involved in your local community isn’t something you can do online, but it can help a real estate agent generate many leads. People like to conduct business with a firm that they know is locally owned and operated.
To improve your business’ community profile, you can:
You don’t have to promote simply on television, in the newspaper, or on the radio. Place advertisements on billboards, bus stop seats, and supermarket trolleys. Advertise on the paper menus of local restaurants and in community publications. Advertise on your town’s website and your vehicles using your name and face.
Sponsor local events
Sponsor an event to gain some exposure for your Real Estate company. For example, you can sponsor a little league team and have your real estate agency’s logo embroidered on their t-shirts so that their parents can see it at every game. You can support a local concert, fair, or festival by becoming a sponsor. You can also sponsor an event in your town at a school, church, or other local company. Local events rely heavily on sponsors to plan and execute well, so sponsoring one not only gets you noticed but it also helps you build long-term relationships with members of your community.
Plan a community event or charity drive yourself
Plan and stage a fun community event, and not only will people show up, but the local press will almost certainly cover it in the weeks leading up to it. The event doesn’t need to be related to your company. Simply design a great event that people will want to attend.
Holding a charity drive is a terrific opportunity to give back to your community while also promoting your business. Arrange for donations to be dropped off at your place of business for a local charity. This will not only attract customers to your business, but it will also reflect highly on your firm.
Host a giveaway
If you have a giveaway, it won’t be long until you have tens of thousands of new admirers. People are more inclined to sign up for a contest with a larger prize. You’ll also have the means to reach them in the future if you collect their information.
All of these portray a professional body with a personal touch. These things will cost you money, so make sure you account for them in your advertising budget. While you will have to invest money to get your name out there, your community involvement will eventually pay off. You want to demonstrate that you’re a company that cares about people, not just profits.
Create an engaging website
In real estate, lead generation is critical, but you must direct your prospects to an interesting website and encourage them to contact you. Otherwise, your time (and money) will be squandered.
For example, your website should be set up to handle IDX listings (Internet Data Display). An IDX retrieves information about houses from your database and displays it on your website, eliminating the need to manually create new listings for each one.
In addition to lead capture tactics, you should make sure to provide valuable and intriguing information about your goods. For example, your website should prompt visitors to subscribe to a newsletter. This information provides you with their contact information, which you can use to follow up with them.
Get inspiration from your competition
Are your rivals generating more leads and generating more revenue than you? Then look at what they’re doing and try to find out how to accomplish it yourself. Instead of reinventing the wheel, you want to build on what has worked before.
There are numerous low-cost marketing tools available that allow you to examine competitor websites and determine what they’re doing and whether it’s working. First, determine who your competitors are, collect information about them, and assess their strengths and flaws. You can then implement similar tactics on your own.
It can be a good idea to know your competitors personally. In fact, taking that first step can often lead to a beneficial relationship for both sides.
Lead generation for real estate: the best way
In this article, we’ve explored various real estate lead generation options, but the ideal method is to use RealDigi Ads to run advertisements on Google. RealDigi Ads makes Google advertising simple by pre-configuring Realtor campaigns for you, so all you have to do is input your target demographic and daily advertising budget. When you buy Google advertising, you don’t have to worry as much about SEO or what your competitors are up to. With little knowledge of the procedure, you may quickly leapfrog them and reach the top of the search results.