As a real estate agent (or agency), one of the best ways to increase your marketing ROI and your current flow of leads is through the use of a sales funnel. When done correctly, a sales funnel can help those involved in the competitive real estate industry to expand their digital footprint and achieve their long-term goals.
You’ve made the decision to take your company to the next level by using RealDigi Ads to promote your services on Google. That’s certainly a great start. We’ll help you learn the most important things to know about creating a sales funnel for real estate agents, including each of the most important stages. To be a successful real estate agent, you must always look for new leads and convert them into clients. But how do you do it?
What is a real estate marketing funnel?
A real estate funnel is a strategy for guiding (funneling) visitors through your website, converting them into leads, nurturing them into serious prospects, and eventually converting them into clients. The “funnel” is the path your prospective real estate clients will take from their first point of contact to taking some sort of pre-defined action.
To increase their sales and leads, many industries employ online sales funnels. The real estate industry is no exception–in fact, do to its competitive, high-value, and fixed nature, real estate agents have a particularly strong need to develop an effective funnel of their own.
There are, however, a few factors that make creating click funnels for real estate agents particularly challenging. In most consumer-facing industries, clients purchase items or services online, they are guided through a standard sales funnel. But in real estate, it must resemble something other than a standard sales funnel–they’ll need one that is specifically tailored to their industry. This usually means the funneling process will take a bit more time. Customers should browse through several websites and landing pages as they progress from first-time or unqualified visitors to qualified leads when choosing to contact you or supply their contact information.
What are the stages of creating a marketing funnel for real estate?
Naturally, creating a click funnel for real estate agents requires you to create something your prospective clients will be funneling towards. You must first build an internet presence before you can begin creating a real estate funnel. Creating a website, getting on social media, making the most of adverts, and ensuring your SEO is substantial for your indirect marketing efforts are examples of what this entails. The larger your digital footprint is, the easier it will be to create a successful click funnel.
Once your website is up and running, devote some time to developing useful content to attract visitors. You create your authority in the real estate market by providing high-quality email and website content, making you a trustworthy expert in the eyes of your potential clients. In a nutshell, individuals buy property from real estate agents they have faith in. So talk about the things you know, the neighborhoods you buy and sell in, first-time buyer guidance, or real estate market comments in your area. This will help establish credibility, create a sense of legitimacy, and also help you connect with people in your target market.
After you’ve done all of that, you’ll be ready to build an online real estate sales funnel that will work for you, creating valuable new leads who will eventually become clients looking to purchase and sell houses.
This 5-step procedure will assist you in creating that funnel and start generating commissions.
Stage 1: Create a website landing page for a specific ad campaign
To begin, you’ll need a personalized technique to convert visitors into leads. To do so, you’ll need to construct a landing page to capture leads from social media and Google Ads. Each ad campaign’s landing page should be customized to meet its specific needs.
Suppose you’re promoting ‘Homes for Sale in Boynton Beach, Florida,’ for example. You would start by creating a page called “Boynton Beach Homes For Sale” on your website. This page should include information about Boynton Beach Homes For Sale, a link to a Boynton Beach Market Report, a link to an advanced search for Boynton Beach, and a list of the most recent listings in Boynton Beach. The more links, supporting materials, and useful info you can provide, the better off you will be. In addition, this page on your website should be linked to the Google ad you made with RealDigi Ads. The most important goal is to deliver material that will provide value to the reader.
Stage 2: Registration
Getting visitors to register to your site is usually a sign you are moving in the right direction. While photos and details about the property are helpful, you’ll need an actionable mechanism to funnel actual leads into your funnel. For example, you can allow visitors to view two listings before forcing them to register in order to view a third. This way, they’ll find exactly what they were looking for when they clicked your ad, which will encourage them to join when asked.
Another reliable approach to getting leads is through newsletter subscriptions. Not every buyer will be ready to buy right now, but they may want to stay in touch with you to learn about new properties. Newsletters are a great resource for developing your brand and establishing an ongoing “dialogue” with your current real estate leads.
It’s also a good idea to use a lead magnet, an incentive you provide in exchange for your visitors’ contact information. A lead magnet that is tied to the landing page is a free, downloadable booklet.
Expanding our Boynton Beach example, imagine a visitor comes to Boynton Beach to look for postings. They land on your “Boynton Beach Homes For Sale” landing page and click on an ad for a property. On this screen, they select a second listing. When users click on a third listing, a box appears, inviting them to register in order to continue, and outlining all of the benefits of doing so.
These benefits should include:
- Get emailed when properties are listed that could interest your lead
- Daily notifications of listings and price changes
- Smart search capabilities and the ability to save searches for later
- View all detailed property information (including neighborhood, school districts, etc.)
- Access to virtual tours
- Agents always available to answer questions online
Once you have gotten your visitors to click on multiple different boxes, they will be much more likely to commit to registering.
Stage 3: Send an initial follow up
It’s time to follow up with those potential clients after you’ve produced leads relevant to particular properties by gathering information from your landing pages. We propose adopting a marketing automation workflow to handle this step for you to save time and effort. Additionally, integrate text messaging as part of your sales follow-up process if you want to enhance response and conversion rates. The more methods of communication you can effectively utilize, the more likely you will get a response from your target audience.
You want two emails to go out immediately after a lead is created from a property page: a notification email (for you) and a thorough follow-up and personal welcome email (for them). These two emails should serve as the beginning of a connection between you and this prospect. Take the time to develop a message that addresses their concerns and positions you as an agent they want to work with.
Stage 4: Nurture your leads
In real estate, it can often take months–even years–for a prospect to become a formal client. Finding ways to nurture your leads, continue conversations, and continue providing value to your leads will be absolutely crucial.
Of course, your work isn’t done once you’ve obtained an email address. You can connect with people who opt-in to receive particular listing information or request a showing to learn more about the kind of properties they’re interested in. To keep them engaged and returning to your site, send them periodic updates on new postings. Keep subscribers engaged with a mix of helpful content, aesthetically appealing visuals, and new listings if they subscribed via a lead magnet or newsletter. To display the most relevant content, you could track and segment the individual pages where they opted-in and segment them depending on the neighborhood or home type.
Stage 5: re-market! don’t let your leads get away
Do not get discouraged if a lead doesn’t convert into a client right away; there’s still time to follow up and try again. In this instance, social media and re-marketing should be used to bring those prospects back to your website.
Even if your prospects don’t read your emails or return to your website, the final step of this 5-step funnel keeps you in front of them. Facebook, for example, has a robust retargeting tool that allows you to create custom audiences and display precision-targeted advertising for new and current leads.
Do you want to show off that new 4-bedroom listing to everyone who saw those three comparable listings you had last month? Make your own custom audience. Want to reach out to condo-hunters with the most up-to-date downtown lofts? Make your own custom audience. With better market segmentation tools available than ever before, you will have a lot of flexibility.
It’s easy to become overwhelmed by all of the moving components in this situation. Keep in mind, though, that this funnel is designed to be repetitive. Once you’ve got everything set up, you can apply the same tools, technology, and methods to each new listing and lead. As a result, you’ll become a pro, and things will get easier and faster as time goes on.
Of course, it all hinges on having a strong online presence and the correct technologies in place. RealDigi Ads is here to help.
Why use RealDigi Ads for lead generation?
More leads will be generated and directed to your website if you run real estate advertising that targets potential clients. While understanding the fundamentals of how the real estate sales funnel works and how it may benefit your real estate business is crucial, RealDigi Ads takes the worry out of the process and helps you replicate your success.
Let’s break it down
1.) Use RealDigi Ads to create a new Google Ads campaign.
2.) When a prospect clicks on your ad, they are brought to your website/landing page.
3.) When they register on your website, the lead is automatically added to your CRM.
4.) The lead/prospect is automatically added to email drip campaigns and or text campaigns.
5.) Follow up with the prospect immediately. Nurture the prospect and be the support they need.
6.) Close the sale.
RealDigi Ads is excited to play a crucial role within the real estate digital marketing industry. Our goal is to give real estate agents and agencies the tools they need to thrive in an increasingly digital environment–including the tools they need to build and follow-up on their click funnels.
Want to learn more about how we can transform your real estate business? Click here to contact us.