Through the development of our advanced yet user-friendly marketing platform, we’ve transformed the traditionally complex process of creating, optimizing, and managing Google Ads into a profitable Software-as-a-Service (SaaS) product designed to enhance efficiency and profitability for your agency.
White-label PPC (Pay-Per-Click) management refers to a business model where a company (usually a digital marketing agency) outsources the creation, execution, and management of its clients’ PPC campaigns to a third-party service provider. This provider operates under the brand of the company, i.e., it provides its services ‘white label,’ meaning they are brand-less and can be resold under the company’s name as if they were their own.
In essence, white-label PPC management enables agencies to offer comprehensive PPC services to their clients without having to develop these capabilities in-house. The white label provider handles all the technical aspects of PPC management – including keyword research, bid management, ad creation, campaign strategy, and analytics – while the agency can focus on client relationships and business development.
The advantage of this model is that it allows agencies to expand their service offerings, deliver expert-level PPC management, and increase their revenue without incurring the cost and time needed to build a dedicated PPC team from scratch.
An agency might consider using white-label PPC management services for several reasons:
In sum, white-label PPC management services can enhance an agency’s capabilities, provide cost and time efficiencies, and allow them to focus on their core competencies while still delivering high-quality PPC services to their clients.